Strategic Customer Management  

The challenges to Business 

Businesses are often challenged with integrating and fine tuning the many varied elements that create the customer buying experience. Poor performance in one or more of the elements, for example, digital campaign design, sales training, order and provisioning process, customer support services, can lead to a poor customer buying experience. 
The result: ”poor sales performance and a drop in profits.” 

Boost your in house marketing 

Occassionaly boosting in-house Marketing resource with a Senior Marketing Executive can invigorate sales by bringing fresh insight and new marketing practices. Our Strategy Consultants have over twenty years experience in areas such as: 
• Marketing Strategy 
• Product and Customer Lifecycle Management 
• Marketing Analytics and Predictive Modelling 
• Marketing Programme Management 

International Corporate Experience 

They have worked with international corporations such as BT, Microsoft, Swisscom, France Telecom and VirginMedia and have a broad understanding of demand generation, customer insight and segmentation, marketing mix optimisation, forecasting and risk management. 
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